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Read my latest IWL blog entry! An Ode To Rule Breaking
OMG wtf
https://youtu.be/obXEnyQ_Veg?si=DxSvlzw-e0sh77vR
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Jaguar is the most middle aged middle class white dude car ever. This campaign is a pathetic and almost insulting attempt at a rebrand. Just make better cars and the aforementioned demographic (which is both ubiquitous and affluent) will buy them.
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In the US, Jag isn’t the most anything car. It barely still exists. I saw an XF at the dealer this morning and I was shocked to see a place that still sells Jag. I miss when they had character. The Lexus-style XJ was the beginning of the end of the Jag I knew and loved.
Read my latest IWL blog entry! An Ode To Rule Breaking
Last minute, I decided against the 4 series and went Z8 instead. They said the price was fine, so I didn’t even have to cut a new check.
Read my latest IWL blog entry! An Ode To Rule Breaking