'Art is Dead – Long Live Tatlin's Machine Art'

We have a lot's of threads on watches and the space program and pictures of watches where to buy and the like so thought it was about time for something a bit different so why not ...


'Construction Art'

Russian Constructivism was a movement that was active from 1913 to the 1940s. It was a movement created by the Russian avant-garde, but quickly spread to the rest of the continent. Constructivist art is committed to complete abstraction with a devotion to modernity, where themes are often geometric, experimental and rarely emotional. Objective forms carrying universal meaning were far more suitable to the movement than subjective or individualistic forms.

Constructivist themes are also quite minimal, where the artwork is broken down to its most basic elements. New media was often used in the creation of works, which helped to create a style of art that was orderly. An art of order was desirable at the time because it was just after WWI that the movement arose, which suggested a need for understanding, unity and peace. Famous artists of the Constructivist movement include Vladimir Tatlin, Kasimir Malevich, Alexandra Exter, Robert Adams, and El Lissitzky.

The key work of Constructivism was Vladimir Tatlin's proposal for the Monument to the Third International (Tatlin's Tower) (1919–20) which combined a machine aesthetic with dynamic components celebrating technology such as searchlights and projection screens. Gabo publicly criticized Tatlin's design saying, "Either create functional houses and bridges or create pure art, not both." This had already caused a major controversy in the Moscow group in 1920 when Gabo and Pevsner's Realistic Manifesto asserted a spiritual core for the movement.

This was opposed to the utilitarian and adaptable version of Constructivism held by Tatlin and Rodchenko. Tatlin's work was immediately hailed by artists in Germany as a revolution in art: a 1920 photograph shows George Grosz and John Heartfield holding a placard saying 'Art is Dead – Long Live Tatlin's Machine Art', while the designs for the tower were published in Bruno Taut's magazine Fruhlicht. The tower was never built, however, due to a lack of money following the revolution.

"Vladimir Tatlin"

Tatlin's tower started a period of exchange of ideas between Moscow and Berlin, something reinforced by El Lissitzky and Ilya Ehrenburg's Soviet-German magazine Veshch-Gegenstand-Objet which spread the idea of 'Construction art', as did the Constructivist exhibits at the 1922 Russische Ausstellung in Berlin, organised by Lissitzky.

A 'Constructivist international' was formed, which met with Dadaists and De Stijl artists in Germany in 1922. Participants in this short-lived international included Lissitzky, Hans Richter, and László Moholy-Nagy. However the idea of 'art' was becoming anathema to the Russian Constructivists: the INKhUK debates of 1920–22 had culminated in the theory of Productivism propounded by Osip Brik and others, which demanded direct participation in industry and the end of easel painting. Tatlin was one of the first to attempt to transfer his talents to industrial production, with his designs for an economical stove, for workers' overalls and for furniture. The Utopian element in Constructivism was maintained by his 'letatlin', a flying machine which he worked on until the 1930s.

Tatlin's most famous piece remains his "Monument to the Third International" (1919-20, Moscow), a 22-ft-high (6.7-m) iron frame on which rested a revolving cylinder, cube, and cone, all made of glass which was originally designed for massive scale.

After the 1917 Revolution, Tatlin (considered the father of Russian Constructivism) worked for the new Soviet Education Commissariate which used artists and art to educate the public.

During this period, he developed an officially authorized art form which utilized 'real materials in real space'. His project for a Monument of the Third International marked his first foray into architecture and became a symbol for Russian avant-garde architecture and International Modernism.

Other painters, sculptors, and photographers working during this time were usually involved with industrial materials such as glass, steel, and plastic in clearly defined arrangements. Because of their admiration for machines and technology, functionalism, and modern mediums, members were also called artist-engineers.

Main Representatives: Alexander Rodchenko, Liubov Popova, Vladimir Tatlin, Olga Rozanova, Alexandra Exter, Naum Gabo, El Lissitzky, Antoine Pevsner, Kasimir Malevich and Alexander Vesnin.

In 1921, the New Economic Policy was established in the Soviet Union, which opened up more market opportunities in the Soviet economy. Rodchenko, Stepanova, and others made advertising for the co-operatives that were now in competition with other commercial businesses.

The poet-artist Vladimir Mayakovsky and Rodchenko worked together and called themselves "advertising constructors". Together they designed eye-catching images featuring bright colours, geometric shapes, and bold lettering. The lettering of most of these designs was intended to create a reaction, and function emotionally – most were designed for the state-owned department store Mosselprom in Moscow, for pacifiers, cooking oil, beer and other quotidian products, with Mayakovsky claiming that his 'nowhere else but Mosselprom' verse was one of the best he ever wrote.

Additionally, several artists tried to work with clothes design with varying success: Varvara Stepanova designed dresses with bright, geometric patterns that were mass-produced, although workers' overalls by Tatlin and Rodchenko never achieved this and remained prototypes. The painter and designer Lyubov Popova designed a kind of Constructivist flapper dress before her early death in 1924.

The plans for which were published in the journal LEF. In these works, Constructivists showed a willingness to involve themselves in fashion and the mass market, which they tried to balance with their Communist beliefs.

As always Ismy