New Timex Expedition Sierra. Grunt.

[BlackNomad]

I've been thinking of buying simple and reliable affordable analog chronograph.
Among usual suspects like Seiko, Orient and Casio, Timex is considered as well.
Coincidentally, they just released new model Timex Expedition Sierra ( TW4B015009J),
also available in khaki/green and black/black.



It's 43mm wide, 14 mm high, 30 min chrono, WR 100m, shock resistant to ISO standards.
I like everything about this model, except for the missing minute marks, which effectively turns this
watch into just another "wanna be with three subdials", and this is a deal breaker for me.
Of course Timex has another models like these:



but what is the logic behind it, why bother to release a new model, made it up to ISO standards and turn it into
dress "something-ish" watch? And the price - dear Lord -it' more expensive than Seiko SND253 and
Casio Edifice EF527D, which both are 12-hours chronos, and actually are some serious instruments.
I'll probably buy it some 3 years down the road, when price will drop to $70-ish, as for now I fill confused and disappointed...