Deep Blue starts Air Blue Pilot watches

[OhDark30]

I think they'd have been better using the established deep blue brand name on them (yes I know deep for diving and air for upstairs lol , but still) , but I agree the logo looks naff.
Trying to branch out without the support of the existing brand name ..... risky business.

Yeah, maybe a more clearly linked sub-brand (clears throat, deep voice):
'DB - pilot watches from Deep Blue'
And add some kooky Deep Blue lume to the watches?